AI Deep Fakes: Celebrities Speak Out Against Misuse of Their Likeness
Artificial intelligence (AI) deep fakes have become a hot topic in Hollywood, with several celebrities taking a stand against the use of their likeness in these manipulated videos. Actor Tom Hanks, YouTube personality Mr. Beast, and journalist Gayle King are among those who have recently spoken out against deep fakes.
Hanks was the first to identify an AI deep fake of himself, warning his Instagram followers about it and clarifying that he had nothing to do with it. Gayle King also posted a video on Instagram where an AI deep fake of her was promoting a product without her knowledge or endorsement.
Mr. Beast, in a similar situation, denounced an AI-generated deep fake that showed him promoting a scam on social media. He raised concerns about whether social media platforms are prepared to handle the rise of AI deep fakes.
Concerns Over AI Deep Fakes
The emergence of AI deep fakes has sparked widespread concerns among internet users. Many people have expressed their worries about the “scariness” of these manipulated videos and the potential for misinformation.
While there is currently no official legislation specifically addressing AI deep fakes, lawmakers in the United States are considering regulations for political deep fakes leading up to the 2024 presidential election.
Negotiations in Hollywood
In the entertainment industry, discussions around the use of AI in productions have been ongoing. As part of an ongoing strike by SAG-AFTRA members, studios have proposed scanning background performers and taking ownership of their likeness for a single day’s pay.
Although the Writer’s Guild strike has ended with negotiated terms regarding AI use in written material, the strike involving AI in productions has yet to reach a resolution.
Hot Take: Celebrities Take a Stand Against AI Deep Fakes
Celebrities like Tom Hanks, Mr. Beast, and Gayle King are using their platforms to denounce the use of AI deep fakes that manipulate their likeness without their consent. These deep fakes have raised concerns about the potential for misinformation and the need for social media platforms to address this issue. While lawmakers are considering regulations for political deep fakes, Hollywood is also grappling with the use of AI in productions. As negotiations continue, it remains to be seen how the industry will navigate the ethical and legal challenges posed by AI deep fakes.
By
By
By
By