Decentralands Metaverse Pride: Empowering Change through Avatars

Decentralands Metaverse Pride: Empowering Change through Avatars

Decentraland unveils plans for its Metaverse Pride 2023 event, celebrating diversity and inclusivity in the global LGBTQIA+ community, with a larger virtual area and a playbook for users to host similar events.

Decentraland is bringing Pride back to the metaverse network, today unveiling plans for its 2023 event and parade that are designed to be even bigger than before.

Created alongside community studios Polygonal Mind and Vegas City, Decentraland’s Metaverse network Pride 2023 will run from June 27 to June 29. The three-day event is designed to “celebrate the diversity of the worldwide LGBTQIA+ community, engender inclusivity, and add to the storied history of Pride month,” per an official description.

Building on the foundations laid out by the 2022 event, Decentraland’s Metaverse network Pride 2023 will be larger than in last years with users able to experience it across a larger virtual area.

“Burning Man is a big inspiration for the event,” Metaverse network Pride head Iara Dias tells Decrypt, with the iconic festival sharing a focus on community, art, self-expression, and self-reliance within Decentraland in general.

The area for Pride 2023 will resemble an oasis in a desert, with the scene changing as more people take part to represent “how important the support of other people is.” Users will likewise leave behind rainbow footprints in the virtual space and “constantly experience a different environment,” reports by Dias.

In terms of the musical performance, The Decentraland Foundation desires to focus on artists from the existing LGBTQ+ Decentraland community, offering them not only a platform but likewise financial backing. The Foundation is in talks with a variety of different artists as of now, but even if deals aren’t sorted in time for Pride, they’ll be invited to perform throughout the year.

“It’s critical to give space to queer artists wherever and whenever,” Dias says. “Pride isn’t just about fun and games. It’s about giving economic stability for community creators, who can potentially find it difficult to get space elsewhere.”

Users will likewise be able to take part in a virtual parade via player-created floats, plus the Decentraland Foundation is likewise organizing a Metaverse network Pride wearable design contest to be held in the weeks leading up to the event.

The Ad Council’s “Love Has No Labels” campaign will join Decentraland’s virtual Pride event to celebrate diversity and inclusivity in the metaverse network, with Pride 2023 likewise offering educational gamified experiences, panel discussions, and Q&A sessions to explore the history of LGBTQ+ communities alongside current affairs and worldwide issues.

“It’s so important because Decentraland has such a worldwide audience, but we know that some of these educational materials may not be as available to everyone as they are to me in North America,” reveals Kim Currier, the Decentraland Foundation’s marketing lead. “We wanted to secure that if there is a chance to share content universally, that we do it in a way that’s really inclusive.”

Throughout the experience, there will be safe spaces for users to connect with one another and share their own experiences, which is a “fundamental” aspect of the event to Dias.

Participants will have to agree to a code of conduct before entering, with Artificial Intelligence (AI) bots on hand to deal out bans if anyone makes another user feel unsafe. “It’s all about love and respect,” adds Dias.

“There are so numerous places around the globe where people can’t take part in Pride, either because it’s illegal or because someone can potentially not feel ready to come out is still. Digital identity can empower you in real life as well,” Dias continues, explaining how users can experiment with clothing or interactions in a safe space that’s free from judgment or physical world repercussions.

A screenshot from Decentraland Metaverse network Pride 2023. Image: Decentraland

“I believe that we can create real change, one avatar at a time,” reveals Dias.

Currier adds that the pseudonymity of the metaverse—with vibrant and imaginative avatars supplying an array of presentation options— implies that there are “a lot less of the assumptions and questions that happen in a traditional world.”

“The digital space is allowing people to really express the full spectrum of who they are,” reveals Currier. “I think that the  potential to have the metaverse network be a test and learn space for everyone, whether it’s testing tech or if it’s testing how you want to express yourself, is really beautiful.” 

Every aspect of Decentraland’s 2023 Pride event is based around collaboration. In reality, the foundation is as of now working on a playbook that will educate users on how to put on similar events, with everything from contacts and marketing guidelines, technical specifications, and project management suggestions included.

“It’s so meaningful for us to share knowledge and empower the Decentraland community,” reveals Dias. “It’s weird to emphasize that the dream is us out of jobs, but yeah, that’s the dream.”


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