Matter Labs hired previous Activision Blizzard Vice President of Community Michael Lee as its senior vice president of growth, to focus on bringing gaming to its zkSync platform.
At Activision, Lee was focused on its 400 million-strong community across its major games, such as Call of Duty and Overwatch.
” Cryptocurrency is still waiting for its killer application. My personal thesis is — only an epic game has the capacity to launch to a Million players overnight and quickly scale to 10 Million if beautifully designed and fun to play,” Lee stated in a statement.
Lee will be focused on amplifying zkSync in the gaming sector and using it to reach a wider audience beyond just cryptocurrency natives. ZkSync is a Layer 2 network built on Ethereum (ETH) that offers quicker transactions at a lower cost, while still relying on Ethereum’s level of security.
“ As of now, the lack of proper infrastructure has been a substantial blocker,” Lee stated, adding that zkSync would support game development by AAA studios or crypto-curious elite game developers.
This isn’t his 1st foray into cryptocurrency. Prior to Activision, Lee was a vice president at Dfinity, the makers of the Internet Computer Protocol, where he similarly focused on worldwide marketing and communications.
Nor is this the 1st Activision executive to move into the cryptocurrency realm in recent weeks. The previous 30 days, Daniel Alegre, previous president and chief operating officer of Activision, joined Yuga Labs — the company behind Bored Ape Yacht Club — as CEO.
Matter Labs has already made some headway into the gaming sphere. There are 13 games being developed on the network and two of them are already live. Between them, WEMADE, founder of the game Legend of Mir — which has sold over 500 Million copies — is building a game was known WEMIX.