Matter Labs recruits gaming expert from Activision Blizzard to enhance zkSync technology

Matter Labs recruits gaming expert from Activision Blizzard to enhance zkSync technology


Michael Lee, former VP of community at Activision Blizzard, has been promoted to senior VP of growth at Matter Labs, with a key focus on incorporating gaming into the zkSync platform to expand the company’s audience beyond crypto aficionados.

Michael Lee, who was most recently the vice president of community at Activision Blizzard, has been promoted to senior vice president of growth at Matter Labs. Incorporating gaming into the zkSync platform will be Lee’s key focus.

In a statement, Lee emphasized his conviction that cryptocurrency  is still waiting for its breakthrough application. He stated a great game could draw millions of players overnight and swiftly grow to tens of millions when it is created and pleasurable to play.

Lee’s primary emphasis will be the growth of zkSync’s footprint in the gaming industry, which will broaden the company’s audience beyond cryptocurrency aficionados. zkSync is a layer-2 network that is built on the Ethereum (ETH) blockchain.

READ NOW
Gemini Aims to Conquer UAE Crypto Market: Heres What You Need to Know!

Speaking to the gaming industry, Lee stated that a whole lot of impediment had been the need for proper infrastructure, and zkSync’s goal is to enable game production by AAA corporations and crypto-savvy game producers.

Lee’s brief history of cryptography

During his time at Activision, Lee was responsible for the substantial player community that included games like Overwatch and Call of Duty, which had a combined total of 400 Million members.

Before joining Activision, he worked as a vice president at Dfinity, the company in charge of developing the internet computer protocol. At Dfinity, he was in charge of worldwide marketing and communications in a capacity very similar to the one he has at Activision.

READ NOW
This Crypto Project Is Exploding! Find Out More! This Project Helps Shiba Inu, As Well!

The number of Activision execs moving into the cryptocurrency field is growing, and Lee is the latest to cause a move. Daniel Alegre, previously the president and COO of Activision, has just taken over as the chief executive officer of Yuga Labs. This company is in charge of the development of the Bored Ape Yacht Club.

Matter Labs has already established itself as a player in the gaming industry. As of now, there are thirteen games in the procedure of being developed on their network, and two of these games are already online.

Source

Read Disclaimer
This page is simply meant to provide information. It does not constitute a direct offer to purchase or sell, a solicitation of an offer to buy or sell, or a suggestion or endorsement of any goods, services, or businesses. Lolacoin.org does not offer accounting, tax, or legal advice. When using or relying on any of the products, services, or content described in this article, neither the firm nor the author is liable, directly or indirectly, for any harm or loss that may result. Read more at Important Disclaimers and at Risk Disclaimers.




Follow us

Latest Crypto News

Share via
Share via
Send this to a friend