Meta’s WhatsApp introduces powerful AI tools for businesses 👩‍💼💼

Meta's WhatsApp introduces powerful AI tools for businesses 👩‍💼💼

Crypto Reader Resume: How Meta is Leveraging AI for Ad Targeting on WhatsApp 🚀

Meta has rolled out its first AI-powered ad targeting program for businesses on WhatsApp, aiming to generate revenue from the popular chat service. Mark Zuckerberg, the CEO, unveiled the new tools at a conference in Brazil, signaling a shift in WhatsApp’s approach to advertising.

Meta’s Strategic Move on WhatsApp

  • WhatsApp, known for its focus on privacy, is introducing targeted advertising tools similar to Meta’s other platforms like Facebook and Instagram.
  • The company is enhancing commerce features on WhatsApp, offering business messaging tools for customer service and marketing.
  • AI tools will enable businesses to tailor ad delivery to users most likely to engage, improving the effectiveness of their campaigns.

Guilherme Horn, WhatsApp’s head of strategic markets, highlighted the importance for businesses to optimize ad delivery and target the right audience for their messages.

Meta’s Monetization Efforts on WhatsApp

  • Despite WhatsApp’s massive user base, it has contributed minimally to Meta’s overall revenue.
  • Meta is introducing new AI chatbots on WhatsApp to streamline business communications and automate customer inquiries.
  • The company is integrating Brazil’s PIX payment method into WhatsApp, expanding its payment offerings in the country.
  • WhatsApp has also started offering payment services through rival providers in India.

Hot Take: Embracing AI for Enhanced Ad Targeting and Revenue Generation 📈

Read Disclaimer
This page is simply meant to provide information. It does not constitute a direct offer to purchase or sell, a solicitation of an offer to buy or sell, or a suggestion or endorsement of any goods, services, or businesses. does not offer accounting, tax, or legal advice. When using or relying on any of the products, services, or content described in this article, neither the firm nor the author is liable, directly or indirectly, for any harm or loss that may result. Read more at Important Disclaimers and at Risk Disclaimers.

Meta’s adoption of AI tools for ad targeting on WhatsApp marks a significant strategic shift for the platform. By leveraging AI capabilities to personalize ad delivery and enhance user engagement, businesses stand to benefit from more effective marketing campaigns. With the integration of new features like AI chatbots and payment solutions, Meta is positioning WhatsApp as a comprehensive business communication and commerce platform, paving the way for increased monetization opportunities in key markets like Brazil and India.

Meta's WhatsApp introduces powerful AI tools for businesses 👩‍💼💼
Author – Contributor at | Website

Cindy Dutta emerges as a polymath of the crypto realm, seamlessly blending the roles of analyst, researcher, and editorial virtuoso. Navigating the intricate labyrinth of cryptocurrencies, Cindy unfurls intricate patterns of digital assets, resonating harmoniously with minds of all kinds. Her knack for unraveling enigmatic crypto intricacies intertwines effortlessly with her editorial finesse, transmuting complexity into an immersive symphony of comprehension. A guiding star for both seasoned explorers and neophytes treading the cryptic waters, Cindy’s insights forge a compass for informed decision-making amidst the ever-shifting currents of digital finance. With the precision of a craftsman, they craft a narrative that enriches the evolving mosaic of the crypto landscape.