7-Eleven Launches NFT Collection for its 96th Birthday
On its 96th birthday, 7-Eleven, the world’s largest convenience store chain, has entered the non-fungible token (NFT) ecosystem. The company launched its “Find Your Slurpee Vibe” collection on Polygon. With the Slurpee Vibe app, customers can virtually create different drinks and mint them as NFTs on the Polygon chain. However, these digital collectibles cannot be stored, traded, or transferred.
Key Points:
– 7-Eleven launched its NFT collection called “Find Your Slurpee Vibe” on its 96th birthday.
– Customers can virtually create drinks on the Slurpee Vibe app and mint them as NFTs on the Polygon chain.
– The NFTs cannot be stored, traded, or transferred, as per the terms of service agreement.
Other Brands in the Decentralized Space:
– Starbucks launched its limited edition NFT collection earlier in the year and sold 2,000 collectibles in just 20 minutes.
– Burger King partnered with Robinhood to give away cryptocurrencies like Bitcoin, Ethereum, and Dogecoin to its customers.
Hot Take:
7-Eleven’s entry into the NFT ecosystem shows the growing appeal of digital collectibles. While their virtual collection operates differently from traditional NFTs, it still taps into the trend and allows customers to curate their own specialty drinks. As more big brands explore the decentralized space, we can expect further innovation and adoption in the NFT market.
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