7-Eleven Introduces Digital Collectible for Slurpee Fans
Starting on July 11, 2023, 7-Eleven will be offering a first-of-its-kind digital collectible (NFT) for Slurpee fans. Customers can enjoy a virtual Slurpee drink via a digital dispenser on the 7-Eleven website. They can choose from classic and limited-time flavors, share their drink on social media, and add it to their digital wallet. Users who claim the collectible will receive extra entries to win Slurpee-inspired jewelry. The event will run until July 18. In addition, 7-Eleven is launching a limited-time birthday collection on their merchandise shop, which includes party decor and apparel. Customers can also enjoy $1 food deals, discounts on subscriptions, and fuel savings. This move by 7-Eleven marks a significant step in the adoption of NFTs by mainstream retailers.
Key Points:
– 7-Eleven is offering a digital collectible (NFT) for Slurpee fans.
– Customers can virtually enjoy a Slurpee drink and share it on social media.
– Users who claim the collectible will have extra entries to win Slurpee-inspired jewelry.
– A limited-time birthday collection is available on 7-Eleven’s merchandise shop.
– Customers can also enjoy food deals, discounts on subscriptions, and fuel savings.
Hot Take:
7-Eleven’s introduction of digital collectibles demonstrates their innovative approach to customer engagement and loyalty programs. This move opens up new possibilities for mainstream retailers to explore the world of NFTs and further enhance their offerings to customers. By embracing digital assets, 7-Eleven is staying ahead of the curve and catering to the growing popularity of digital experiences.
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