Byte City, a social entertainment platform for digital collectibles, is partnering with martial arts legend Bruce Lee to create an immersive digital experience. This collaboration marks the first appearance of Bruce Lee in the metaverse and coincides with the 50th anniversary of his passing. Byte City aims to nurture a loyal fan base and foster community engagement by blending digital collectibles and social interaction in a casual party gaming environment. The best wishes for Bruce Lee will be minted to the blockchain, ensuring their immortality. Cordell Broadus, chief culture officer of Byte City, expressed excitement about the partnership, while Shannon Lee, Bruce Lee’s daughter, praised the platform for honoring her father’s legacy. Byte City plans to announce more collaborations in the future and invites the world to join in commemorating Bruce Lee’s passing.
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