Manchester City and OKX Announce Expanded Partnership
Manchester City and OKX have announced an expanded partnership, with OKX becoming the Club’s Official Sleeve Partner. The OKX brand will now feature on the left sleeve of both the men’s and women’s first team playing kits, as well as on the first team training kits. This partnership follows OKX’s previous role as the Club’s Official Training Kit Partner.
Main Breakdowns:
- OKX becomes Manchester City’s Official Sleeve Partner
- OKX brand to feature on both men’s and women’s first team playing kits
- OKX retains position on left sleeve of first team training kits
- Partnership aims to reach City fans worldwide through Web3 technology
- OKX introduces innovative Web3 experiences like the OKX Collective
The partnership expansion was revealed at the Etihad Stadium and featured a virtual reveal of the sleeve. Manchester City legend Gaël Clichy was in attendance, along with City Football Group CEO Ferran Soriano and OKX Global CMO Haider Rafique. The event included a discussion on OKX’s vision of engaging City fans globally through Web3 technology.
Ferran Soriano, CEO at City Football Group, expressed his excitement about the partnership, highlighting the passion for innovation shared by both companies. Haider Rafique, CMO at OKX, discussed the progress made in the partnership and the plans for future collaborations using Web3 technology.
Hot Take:
The expanded partnership between Manchester City and OKX demonstrates the growing influence of cryptocurrency and Web3 technology in the sports industry. By featuring the OKX brand on the team’s jerseys, the partnership aims to engage City fans worldwide and create unique, immersive experiences. This collaboration showcases the potential for cryptocurrencies to enhance fan engagement in sports and opens up new opportunities for innovation in the industry.
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