Manchester City and OKX Announce Partnership Expansion
Manchester City and OKX have announced an expanded partnership, with OKX becoming the Club’s Official Sleeve Partner. The OKX brand will now feature on the left sleeve of both the men’s and women’s first-team playing kits, as well as the first-team training kits. The partnership has already introduced the brand to millions of football fans through innovative Web3 experiences. The announcement was made at an exclusive event at the Etihad Stadium, featuring City Football Group CEO Ferran Soriano and OKX Global CMO Haider Rafique. They discussed the role of Web3 technology in fan engagement and unveiled the sleeve through a virtual reveal.
Key Points:
- The OKX brand will appear on the left sleeve of Manchester City’s first-team playing kits and training kits.
- The partnership has helped introduce the OKX brand to millions of football fans worldwide.
- The partnership expansion was revealed at an exclusive event at the Etihad Stadium.
- Web3 technology plays a crucial role in engaging fans and creating immersive experiences.
- City Football Group CEO and OKX CMO expressed excitement about future collaborations.
Hot Take:
The expanded partnership between Manchester City and OKX showcases the growing influence of cryptocurrency and Web3 technology in the sports industry. By featuring the OKX brand on their jerseys, Manchester City is embracing innovation and reaching a global audience of football fans. The partnership not only enhances OKX’s visibility but also provides fans with unique and exciting experiences. As the world continues to adopt digital assets and decentralized platforms, collaborations like this will become increasingly common in the sports and cryptocurrency sectors.
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