Autograph Shifts Strategy to Focus on Fan Loyalty
Autograph, the NFT startup venture co-founded by NFL legend Tom Brady, is shifting its strategy after facing struggles in the bear market. The firm’s revenue declined in 2022 due to the overall downturn in the digital asset market. As a result, Autograph has laid off over 50 employees.
Key Points:
– Autograph’s revenue sank in 2022 amid the wider downturn in the digital asset market.
– The firm has laid off over 50 employees.
– Autograph aims to help celebrities foster loyalty with their fans instead of focusing solely on selling NFTs.
– The company has removed some crypto language from its marketing.
– Tom Brady’s crypto reputation has been affected by his endorsement of the now-bankrupt exchange FTX, leading to lawsuits from FTX investors against him and other celebrity endorsers.
Autograph’s new focus is on helping celebrities build stronger connections with their fans, moving away from the NFT market. The company has also made changes to its marketing by removing crypto language. However, Autograph has not provided any comments on this shift in strategy.
By
By
By
By
By