Crypto Derivatives Exchange BitMEX Expands Partnership with AC Milan
Crypto derivatives exchange BitMEX is strengthening its partnership with AC Milan, transitioning from a sleeve sponsor to becoming the official cryptocurrency trading partner of the Italian soccer giant. The aim is to increase BitMEX’s brand presence by leveraging AC Milan’s global fan base. The value of the deal has not been disclosed.
Main Key Points:
- BitMEX will become AC Milan’s official cryptocurrency trading partner.
- The partnership aims to boost BitMEX’s brand presence by tapping into AC Milan’s global fan base.
- BitMEX’s new Guilds social trading feature will be offered to the club’s fans.
- The collaboration between BitMEX and AC Milan dates back to 2021.
- Both parties have worked on charitable initiatives and will continue to organize similar events in the future.
“We are thrilled to reinforce our partnership with AC Milan. Beyond the philanthropic projects we have worked on together, we both appreciate and applaud the spirit of competition and the sense of connection that comes from it,” said BitMEX CEO and Group CFO Stephan Lutz. AC Milan Chief Revenue Officer Casper Stylsvig added, “We are happy to continue our journey alongside a partner such as BitMEX. We intend to take further steps forward in the path of digitalization, innovation, and growth of the club and also support many charitable initiatives promoted by Fondazione Milan.”
Last month, OKX, another crypto exchange, expanded its sponsorship deal with English soccer champions Manchester City.
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