Proof Collective Unveils Fourth Season of Grails NFT Series
Proof Collective, the NFT studio behind Moonbirds and run by CEO Kevin Rose, is launching the fourth season of Grails, a series of artistic non-fungible tokens. The company is generating intrigue by initially keeping the names of the artists secret. Grails IV features artworks from 20 artists, and their identities will only be revealed after collectors have minted their works. Despite the recent decline in NFT trading and pricing, Proof aims to further the digital art renaissance. The experience of Grails IV, where collectors choose their desired pieces without knowing the creators behind them, puts the art and artist on distinct pedestals.
Proof’s Brand Building
Proof, backed by top crypto VC a16z, has expanded its existing PFP brand Moonbirds with the release of Mythics, a collection of 20,000 NFTs. The minting process for Mythics will take place over at least 200 days. Unlike PFPs like Moonbirds and popular collections such as Bored Ape Yacht Club and CryptoPunks, the Grails collection is presented as fine art. It has featured works from well-known web3 artists including Tyler Hobbs, Larva Labs, and Refik Anadol.
Famous Auction House Sotheby’s Involvement
Sotheby’s, the renowned auction house, recently sold Grails NFTs previously owned by failed crypto venture firm Three Arrows Capital (3AC), netting millions of dollars.
Hot Take
Proof Collective’s approach of keeping the artists’ identities secret adds an element of excitement and mystery to the Grails NFT series. By focusing on fine art and collaborating with established web3 artists, Proof aims to differentiate itself from the saturated PFP market. The involvement of Sotheby’s in the sale of Grails NFTs further validates the growing significance of NFTs in the art world.
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