Adam DeVine Partners with Bitget for Crypto Campaign
The cryptocurrency exchange Bitget has enlisted actor and comedian Adam DeVine as the face of its new #SetForChange campaign. In a video ad titled “Crypto & Beach Houses,” DeVine promotes Bitget and its offerings to attract younger investors, especially millennials and Gen Z. The partnership aims to make crypto and Web3 more accessible and fun for these demographics. Bitget has previously partnered with soccer star Lionel Messi and launched its #MakeItCount campaign. However, the ad featuring DeVine raises some eyebrows as it mentions Web3 staples like NFTs but fails to highlight Bitget’s spot trading and futures contracts or its lack of an NFT marketplace. Despite Bitget’s efforts to expand and innovate, the exchange remains unavailable in the United States.
Key Points:
- Bitget partners with Adam DeVine for its #SetForChange campaign
- The campaign aims to attract younger investors, particularly millennials and Gen Z
- Bitget previously partnered with Lionel Messi and launched the #MakeItCount campaign
- The ad featuring DeVine mentions Web3 concepts but fails to highlight Bitget’s offerings
- Bitget is unavailable in the United States
Hot Take:
While Bitget’s partnership with Adam DeVine may help attract younger investors, the ad’s lack of focus on the exchange’s actual offerings raises questions about its effectiveness. Additionally, Bitget’s unavailability in the United States limits its reach and impact. As the crypto industry continues to evolve, it’s crucial for companies to prioritize transparency and provide clear information about their services to build trust with potential investors.
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