What Clients Want in a Blockchain Venture: A Guide to Smart Marketing

What Clients Look for in a Blockchain Venture
– Innovative technology is a top priority for blockchain startup owners
– Smart marketing and content marketing are crucial for success
– Venture capital investors consider marketing efforts when making decisions
– UK blockchain startups have raised significant investments in recent years
– Marketing efforts should focus on establishing authority and providing resources

How Different Is Content Marketing for Blockchain Ventures?
– Blockchain ventures focus on establishing authority and providing resources
– Blogging and community-based social media channels are beneficial
– Blogs should provide educational content or serve as a news center
– Social media strategy should focus on supporting the community
– Niche platforms like Telegram and Reddit work well for blockchain ventures

Blogging – Educational Value or News Center?
– Blogs are the primary source of information for investors
– Blogs can be a news center or an educational portal
– News center blogs provide updates and reports to investors
– Educational blogs provide information about blockchain technology
– Codezeros is an example of an educational blog for investors

Social Media – Technology Updates and Community Support
– Social media strategy should support the community
– Niche platforms like Telegram and Reddit work well
– Edge Network uses Telegram and Reddit to engage their community
– Traditional social media platforms may not be as effective
– Moderation is important for managing community platforms

Hot Take:
In the competitive blockchain technology market, innovative technology is no longer the only factor that venture capital investors consider. Smart marketing and content marketing efforts are crucial for success. For blockchain ventures, blogs serve as a primary source of information for investors, either as a news center or an educational portal. Social media strategy should focus on supporting the community, with niche platforms like Telegram and Reddit being effective. Overall, establishing authority and providing resources are key in the highly competitive blockchain technology market.