McDonald’s Singapore Gives Away Grimace NFTs on Polygon
McDonald’s Singapore is capitalizing on the Grimace Shake trend by giving away NFTs on Polygon. However, these PFP images cannot be traded once minted.
- McDonald’s Singapore partners with Bandwagon Labs and The Hidden Walls to develop Grimace NFTs
- 2,000 free collectible NFTs featuring Grimace in different expressions and accessories
- McDonald’s uses Polygon blockchain and implements the “soulbound” formula to prevent secondary sales
- Users in Singapore can participate through the McDonald’s mobile app
- Crypto-wallets like MetaMask or Web3Auth are required to join the promotion
McDonald’s Hong Kong Collaborates with The Sandbox for Web3 Experience
McDonald’s Hong Kong chooses The Sandbox metaverse to create a virtual playground called McNuggets Land. Users can explore the 40-year history of Chicken McNuggets and interact with game characters. Participants have a chance to earn digital and physical prizes, including SAND tokens and free McNuggets.
Hot Take
McDonald’s embracing NFTs and virtual experiences shows their willingness to adapt to the latest trends and engage with their customers in new ways. By partnering with blockchain startups and leveraging popular platforms like Polygon and The Sandbox, they are tapping into the crypto and gaming communities to create unique promotions and experiences. It will be interesting to see how other companies follow suit and explore the potential of blockchain and Web3 technologies for their marketing strategies.
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