YouTube Partners with Artists to Explore AI in Music Industry
YouTube has announced a partnership with award-winning artists to delve into the role of generative artificial intelligence (AI) in the music industry. The company will collaborate with producer Ryan Tedder, former ABBA vocalist Bjorn Ulvaeus, and philanthropist Yo Gotti to maximize the benefits of AI for artists and fans. YouTube’s CEO, Neal Mohan, has consulted experts to ensure that the platform’s AI content does not harm authors, following previous backlash over pirated content. The company aims to develop an AI framework in partnership with Universal Music Group, with the goal of protecting creative works and artists’ copyrights.
Main Points:
- YouTube partners with Ryan Tedder, Bjorn Ulvaeus, and Yo Gotti to explore AI in music
- Other artists involved in YouTube’s “Music AI Incubator” include Don Was, Louis Bell, Roseanne Cash, Frank Sinatra, Jaunes, Anitta, and d4vd
- YouTube seeks collaboration from artists, viewers, creators, and songwriters to combat abuse, copyright infringement, misinformation, and more
- The platform already has policies and systems in place to moderate content and prevent harm
- Google and Universal are reportedly working on a joint tool to protect artists’ income from AI-generated songs
Hot Take
YouTube’s partnership with renowned artists to explore AI in the music industry is a promising step towards maximizing the benefits of AI for artists and fans. By enlisting the expertise of industry professionals, YouTube aims to develop an AI framework that protects creative works and copyrights. Collaboration with Universal Music Group further strengthens the platform’s commitment to artists’ rights. However, the success of YouTube’s efforts will ultimately depend on the effectiveness and responsiveness of its systems in combating abuse, misinformation, and copyright infringement. Overall, this initiative has the potential to shape the future of music creation and consumption with the integration of AI.
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