VeraViews and Alkimi Exchange Partner to Enhance Digital Advertising

A Partnership to Address Transparency and Efficiency in Digital Advertising

VeraViews and Alkimi Exchange have announced a partnership to address challenges in digital advertising, focusing on transparency and efficiency. The collaboration aims to integrate VeraView’s “proof-of-view” fraud identification technology into Alkimi Exchange’s system. This integration will allow Alkimi publishers to access verified audiences and publishers within the VeraViews network, while VeraViews can benefit from new demand and monetization through the Alkimi Exchange’s advertising partner network.

Key Points:

The partnership between VeraViews and Alkimi Exchange focuses on addressing challenges in digital advertising related to transparency and efficiency.
VeraViews’ “proof-of-view” fraud identification technology will be integrated into Alkimi Exchange’s system.
Alkimi publishers can leverage VeraViews’ ad stack to access verified audiences and publishers within the VeraViews network.
VeraViews can benefit from new demand and monetization through Alkimi Exchange’s advertising partner network.
This collaboration could transform the digital advertising supply chain and promote transparency and anti-fraud initiatives using blockchain technology.

Larger Implications in Advertising and Blockchain

The partnership between VeraViews and Alkimi Exchange could be a significant step toward resolving persistent issues in the ad industry, such as click fraud, viewability issues, and a murky supply chain. Current estimates suggest that approximately 25% of online ad views come from non-human actors, highlighting the need for solutions to address ad fraud. If successful, this partnership could serve as a blueprint for similar applications within the blockchain sector, further promoting transparency and reducing fraud.

Hot Take:

The partnership between VeraViews and Alkimi Exchange showcases the potential of blockchain technology in addressing the challenges of transparency and fraud in digital advertising. By integrating VeraView’s fraud identification technology, this collaboration has the power to reshape the industry and create a more accountable and efficient advertising ecosystem. As blockchain continues to gain adoption in various sectors, its application in digital advertising could revolutionize the way ads are tracked, ensuring genuine engagement and protecting advertisers’ investments.