Incorporating Audio and Video Calls into X (Twitter)
Elon Musk’s announcement about integrating audio and video calls into X (formerly Twitter) is a significant move in the ever-changing social media landscape.
- Multiple platform availability: The new features will be accessible on iOS, Android, Mac, and PC.
- No phone number needed: Unique to X, users won’t require a phone number to make calls.
- Challenging competitors: X aims to redefine the social media platform, particularly challenging Meta, the parent company of Facebook, Instagram, and WhatsApp.
- Enhancing communication: X CEO Linda Yaccarino states that the audio and video call capabilities aim to enhance communication and provide new avenues for connection.
- Similar to Facebook Messenger and WhatsApp: The audio and video calls will be integrated into the Direct Message (DM) menu, following a design philosophy similar to Facebook Messenger and WhatsApp.
X Corp. CEO Linda Yaccarino’s Autonomy under Elon Musk
Under Elon Musk’s direction, X has expanded its functionality and introduced new features to compete with other platforms.
- Revenue sharing for creators: X now allows creators to share revenue on the platform.
- Extended video length: Videos on X can now be up to two hours long.
- Professional networking feature: X has introduced a professional networking feature called “Hirings” to compete with LinkedIn.
- One-stop platform vision: Musk’s vision is to transform X into a comprehensive platform offering social networking, video sharing, professional engagement, and financial transactions.
AI Bots and Potential Scams on X
A recent study revealed the presence of AI bots on X that generate fake content and personas to promote fraudulent cryptocurrency schemes.
- Botnet discoveries: Scientists found a network called the “Fox8” botnet on X, consisting of AI bots that aim to defraud users, distort online conversations, and spread misinformation.
- Exploiting audio and video features: The potential for bots to exploit the new audio and video calling features raises concerns about fraud detection and security.
- Existing scams and alerts: Cybersecurity experts have warned about scams like the Google Voice verification scam and scam accounts exploiting Twitter’s verification system.
Ethical and Security Responsibilities for X
Musk’s ambitions for X to become a revolutionary platform come with the challenge of balancing user experience, security, and ethical responsibilities.
- User engagement and versatility: The audio and video call features aim to boost user engagement and make the platform more versatile.
- Ethics and responsibility: In a world where misinformation can have real-world consequences, the ethical and security aspects of managing the platform become crucial.
- Monitoring the added complexity: As the features roll out, it will be essential to closely monitor how X manages the added complexity layer relating to user experience and security.
Hot Take
Elon Musk’s integration of audio and video calls into X presents an exciting opportunity for users to enhance communication and engage on the platform. However, the presence of AI bots and potential scams raise concerns about security and fraud detection. X must tread carefully to balance user experience with ethical and security responsibilities. Monitoring and addressing these challenges will be crucial for the success of Musk’s vision for X as a comprehensive platform.