Introducing: Residency by Adidas
Adidas /// Studio has announced the launch of “Residency by Adidas,” a digital artist in residency program. The program aims to support and elevate digital creative talent by giving artists the opportunity to showcase their work and collaborate with Adidas. The first digital artwork sale will feature pieces from artists MonkeeMoto and Adra Kandil, and will include limited edition and open edition Ethereum NFT artwork mints. MonkeeMoto specializes in game development and digital concept design, while Kandil incorporates photography, collages, typography, and digital montages into their work. The limited edition NFT drop will be available exclusively to attendees of the Seoul event, with each piece priced at 0.15 ETH and accompanied by an exclusive physical hoodie.
Key Points:
- Adidas has launched the Residency by Adidas program, a digital artist in residency program.
- The program aims to support and elevate digital creative talent.
- The first digital artwork sale will feature pieces from MonkeeMoto and Adra Kandil.
- The limited edition NFT drop will be available exclusively to attendees of the Seoul event.
- Each NFT artwork will be priced at 0.15 ETH and come with an exclusive physical hoodie.
Hot Take:
Adidas is making a bold move into the world of digital art by launching the Residency by Adidas program. By supporting and collaborating with digital artists, Adidas is positioning itself at the forefront of the Web3 community. This initiative not only showcases the brand’s commitment to creativity and innovation but also provides a unique opportunity for artists to gain recognition and exposure. With the limited edition NFT drop, Adidas is creating a sense of exclusivity and collectibility that will surely attract crypto enthusiasts and art collectors alike. Overall, Residency by Adidas is an exciting venture that bridges the gap between the worlds of fashion, sportswear, and digital art.
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