Google Cracks Down on Gambling Ads
Starting from September 15, Google has implemented new rules prohibiting advertisers from promoting gambling-related content. This move aims to create a safer advertising environment.
Updated Policies for Cryptocurrencies and NFT Games
In September 2023, Google will update its policies regarding cryptocurrencies and related products. Specifically, it will provide clearer guidelines for advertising blockchain-based games involving non-fungible tokens (NFTs). This change aims to ensure transparency and compliance in the advertising of NFT games.
Promotion of Certified Blockchain Games
Google allows the promotion of blockchain games that involve NFTs, as long as they are certified. These games enable players to purchase in-game items such as virtual apparel, weaponry, and armor, aiding them in progressing within the game.
Restrictions on NFT Games
However, Google prohibits the promotion of NFT games where players can gamble or stake NFTs to win real-world value items. Social casino games that reward NFTs are also not allowed. These measures are in place to protect users.
Consequences for Policy Violations
Violations of these policies will not immediately lead to account suspension. Ads that violate the policies will receive a 7-day warning before suspension. This allows advertisers to rectify any non-compliant content.
Beware of Crypto Scams
In recent reports, a new type of crypto scam has been discovered. Scammers are purchasing ads for legitimate crypto websites, but using URL injection to redirect users to malicious duplicates. Stay vigilant to avoid falling victim to such scams.
Hot Take
Google’s crackdown on gambling ads and clearer guidelines for NFT games reflect the increasing need for responsible advertising practices in the crypto industry. These actions aim to protect users from potential scams and ensure a safer environment for crypto enthusiasts.
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