Diesel Teams Up with Public Pressure for NFT Collection
Diesel, known for its buzzworthy fashion shows, is partnering with Web3 platform Public Pressure for a limited edition NFT collection called Metamorph. The collection, minted on the Polkadot and Polygon networks, consists of 300 digital collectibles. The top utility of these NFTs is access to Diesel’s upcoming fashion show, allowing holders to attend and mingle with industry professionals. In addition, holders will have the chance to purchase one of 300 limited edition Metamorph watches designed by Diesel’s creative director, Glenn Martens. The NFTs also come with an exclusive soundtrack, access to music events, and a virtual experience by Artificial Rome. Priced at $60 each, the NFTs will be available on Public Pressure’s marketplace, with priority access given to holders of past Diesel NFT collections.
Public Pressure: Revolutionizing the Music Industry
Public Pressure is a blockchain-based NFT music marketplace that aims to revamp the music industry and provide fairer revenue shares for artists. As part of its partnership with Diesel, Public Pressure has already released two successful NFT drops earlier this year, which sold out in less than a day. The revenues generated from these drops surpassed what artists would earn from over 11 million streams. Diesel’s collaboration with Public Pressure is part of its commitment to being at the forefront of the fashion and technology intersection. Through these initiatives, Diesel aims to push the boundaries of how fashion brands engage with their communities and embrace the potential of Web3.
Hot Take: Diesel’s Metamorph NFT Collection Expands Fashion Show Accessibility
Diesel’s collaboration with Web3 platform Public Pressure for the limited edition Metamorph NFT collection demonstrates the brand’s commitment to innovation and inclusivity. By providing access to its upcoming fashion show through NFT ownership, Diesel is expanding the reach of its events beyond the typical industry insiders. This move not only allows fans and collectors to experience the Diesel runway firsthand, but it also opens up new opportunities for engagement and interaction between the brand and its community. Additionally, the inclusion of limited edition watches and exclusive experiences further enhances the value proposition of the NFT collection. Diesel’s foray into the world of NFTs showcases its willingness to embrace emerging technologies and redefine the relationship between fashion brands and their audiences.
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