Sorare and AC Milan Launch First 3D Digital NFT Cards with Augmented Reality
Sorare, a global sports entertainment company, has partnered with AC Milan to introduce the first 3D digital NFT collectible cards with augmented reality. These cards will be available for the 2023/2024 season and can be used on mobile and web platforms. Sorare’s mobile app will feature augmented reality technology, allowing fans to interact with the cards in the real world. To kick off the launch, an online treasure hunt will take place in September, offering prizes such as rare cards, VIP tickets, and trips with the team. AC Milan players’ cards will be available on Sorare’s platform in an immersive 3D format. The addition of augmented reality features enhances the gaming experience and creates greater interactivity with the digital cards.
Auctions, Treasure Hunts, and Prizes for 3D Cards with Augmented Reality
Sorare plans to start auctions for AC Milan’s 3D cards with augmented reality in late September, with the goal of making them the new standard for all cards in the 2023/2024 season. In addition, Sorare has launched a treasure hunt open to the entire community. Each week, a teaser video with hidden words will be posted on social media, and participants who correctly identify and organize the words will have a chance to win exclusive 3D cards of Milan players and tickets for a trip with the team to attend a match in Europe.
Statements from Sorare and AC Milan
Adrien Montfort, CTO and co-founder of Sorare, expressed the company’s goal to bridge the gap between online and physical sports fandoms and provide a unique gaming experience for users. Maikel Oettle, Commercial Director of AC Milan, expressed excitement about offering fans a better way to interact with their favorite players through 3D technology and augmented reality. Gerard Piqué, Sorare entrepreneur and investor, believes that the innovative card design and interactivity will have a significant impact on the development of players’ brands and help teams engage with a global audience.
Hot Take: Sorare and AC Milan Revolutionize NFT Cards with Augmented Reality
Sorare’s partnership with AC Milan marks a groundbreaking moment for NFT cards in the sports industry. By combining 3D technology with augmented reality, Sorare offers fans an immersive and interactive gaming experience. The launch of these digital collectible cards not only allows fans to own their favorite players’ cards but also unlocks real-world experiences. The upcoming treasure hunt and auctions provide opportunities to win exclusive prizes, further enhancing the excitement around these innovative cards. With Sorare’s dedication to improving the gaming experience year after year, the future of NFT cards looks promising, bridging the gap between online and physical sports fandoms and connecting fans with their favorite players and teams on a global scale.
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