Binance Appoints Rachel Conlan as Director of Communications
Binance, one of the largest cryptocurrency exchanges in the world, has announced the appointment of Rachel Conlan as its new Director of Communications. Conlan brings a wealth of experience to her role, having previously served as Global Head of Brands and Partnerships at OKX and Global Chief Marketing Ops Officer at Havas.
Continued Expansion of Binance Team
Conlan’s appointment is part of a series of recent hires at Binance. The company has also welcomed Eleanor Hughes as General Counsel, Kristen Hecht as Deputy Chief Compliance and Global Money Laundering Officer, Min Lin as Head of Latin America, and Richard Teng as Head of Regional Markets.
Departure of Binance.US CEO
In addition to these new appointments, there have been recent changes within the Binance organization. The Block reported that Brian Shroder, the president and CEO of Binance.US, has left the company amid a wave of layoffs.
A Stronger Team for Binance
Binance CEO Changpeng ‘CZ’ Zhao expressed confidence in the new hires, stating that they strengthen the team’s ability to deliver excellent products and services while maintaining their position as a responsible industry leader.
Hot Take: Binance Bolsters Communication Strategy with New Director
Binance’s appointment of Rachel Conlan as Director of Communications signals the exchange’s commitment to enhancing its communication strategy. With Conlan’s extensive experience in branding and marketing, she is well-equipped to help Binance effectively engage with its users and stakeholders. This move comes amidst a period of expansion for Binance, with several key hires across various departments. While the departure of Binance.US CEO Brian Shroder may raise questions, the overall strengthening of the team reflects Binance’s dedication to providing top-notch products and services in the cryptocurrency industry.
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