Tron founder Justin Sun is leading a rebranding effort for cryptocurrency exchange Huobi’s international identity, transforming it into HTX. The move aims to elevate Huobi’s global presence and cater to its English-speaking user base. Sun envisions HTX as a powerhouse in the digital asset trading world and has ambitious plans for global expansion. Huobi has already secured licenses in various jurisdictions and is committed to working with governments to establish compliant cryptocurrency trading operations. The decision to rebrand as HTX was driven by the challenges faced by English-speaking users in pronouncing “Huobi.” While the brand name may change internationally, it will remain Huobi in Chinese-speaking regions. HTX plans to engage more with its user base by allowing them to participate in the decision-making process for listing new tokens, promoting transparency and inclusiveness. The rebranding reflects HTX’s commitment to innovation, regulatory compliance, and a user-centered approach.
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