Coinbase Launches “Stand with Crypto” Campaign to Support and Promote Cryptocurrencies
In an effort to protect and promote the digital asset industry, Coinbase has launched a 14-month-long campaign called “Stand with Crypto.” This campaign is backed by data from a Morning Consult survey conducted in 2022 and strategically targets four key states: New Hampshire, Nevada, Ohio, and Pennsylvania.
Focusing on Swing States
The selection of these four states is not arbitrary. The Morning Consult survey revealed that a majority of voters in these states (55 percent) are less likely to vote for candidates who oppose cryptocurrencies and Web3 technologies. This clear support for cryptocurrencies in swing states prompted Coinbase to concentrate its efforts here.
The Importance of Cryptocurrencies in Swing States
The survey also highlighted the growing adoption of digital assets among voters in New Hampshire, Nevada, Ohio, and Pennsylvania. Between 13% and 19% of respondents in these states said they owned cryptocurrencies at the time of the survey. Additionally, over 40% of cryptocurrency holders in Nevada, Ohio, and Pennsylvania rely on blockchain technology to transfer money abroad for essential needs like food, housing, and healthcare.
Expanding Beyond Swing States
While swing states are the primary focus of the “Stand with Crypto” campaign, Coinbase recognizes the importance of broader involvement. The exchange has identified five other states—Arizona, California, Georgia, Illinois, and Wisconsin—with significant cryptocurrency ownership and intends to engage with them as well.
Mobilizing Cryptocurrency Users to Influence Legislation
Coinbase aims to mobilize cryptocurrency users and supporters to make their voices heard in the political arena. The company plans to organize a “Stand with Crypto Day” event in Washington, D.C., on September 27th. This event will serve as a platform to advocate for better cryptocurrency innovation and policy, encouraging supporters to engage with their representatives in Congress and demand clear, sensible legislation that promotes the growth of cryptocurrencies.
Conclusion
Coinbase’s “Stand with Crypto” campaign is a significant step toward promoting cryptocurrency-friendly legislation in the United States. By targeting swing states and utilizing compelling data, Coinbase hopes to shape the political landscape and secure a brighter future for the cryptocurrency industry. The impact of this campaign on the discourse surrounding cryptocurrencies and their role in Web3 technologies remains to be seen.
Hot Take: Coinbase Takes a Stand for Cryptocurrencies in US Swing States
Coinbase’s “Stand with Crypto” campaign is a strategic move to protect and promote cryptocurrencies in key swing states. By focusing on states where support for digital assets is strong, Coinbase aims to influence the political landscape and ensure a brighter future for the industry. The campaign emphasizes the importance of cryptocurrencies in residents’ lives, especially when it comes to cost-effective money transfers abroad. With events like “Stand with Crypto Day,” Coinbase is mobilizing cryptocurrency users to engage with Congress and demand favorable legislation. Ultimately, this campaign represents a significant step forward in promoting crypto-friendly policies and shaping the discourse surrounding cryptocurrencies in the United States.
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