Coinbase Launches Stand with Crypto Alliance
Coinbase has launched the Stand with Crypto Alliance campaign, targeting the 52 million Americans who own cryptocurrency. The campaign aims to mobilize crypto owners through three core elements.
Mobilizing Crypto Advocates Through Coinbase
The campaign involves using the Coinbase platform to turn crypto owners into single-issue advocates. The Stand with Crypto decentralized app, accessible via the Coinbase app, has already seen over 100,000 people take action since its formation a few weeks ago.
Multi-Platform Media Campaign
A wide-ranging paid media campaign is the second element of the campaign. It includes digital and outdoor advertisements in Washington, DC, which will be distributed nationally.
Focus on Key States
The third component focuses on nine states with a higher-than-average number of crypto owners: Arizona, California, Georgia, Illinois, New Hampshire, Nevada, Ohio, Pennsylvania, and Wisconsin. The campaign includes on-the-ground organizing with full-time field organizers and aims to build a crypto club with at least 11,779 members in Georgia.
Direct Communication with Congress
Coinbase encourages the crypto community to move conversations from social media platforms to direct communication with members of Congress. The campaign urges crypto owners to call their congressional representatives and advocate for clear and sensible crypto legislation. To facilitate this, Coinbase introduced a ‘call maker’ feature that connects people directly to their congressional members and provides a tailored script for the conversation.
Stand with Crypto Day
Coinbase has designated September 27 as Stand with Crypto Day. On this day, crypto innovators will engage directly with members of Congress and government officials in Washington, DC. The goal is to showcase how the crypto industry generates jobs and economic activity and argue against an enforcement-only approach that could hinder innovation in the U.S.
The Goal of the Campaign
The ultimate goal of the Stand with Crypto campaign is to mobilize one million people. Even if 10% of America’s 52 million crypto owners become advocates, it could have a significant impact on the status quo and promote more inclusive financial systems.
Hot Take: Coinbase Mobilizes Crypto Owners with Stand with Crypto Alliance Campaign
Coinbase has launched the Stand with Crypto Alliance campaign to mobilize the 52 million Americans who own cryptocurrency. Through a multi-faceted approach involving mobilizing advocates, a media campaign, and focusing on key states, Coinbase aims to empower crypto owners to advocate for clear and sensible crypto legislation. The campaign encourages direct communication with members of Congress and provides tools like the ‘call maker’ feature to facilitate this. Additionally, Stand with Crypto Day will bring together crypto industry representatives and government officials to demonstrate the industry’s positive impact. By mobilizing one million people, Coinbase hopes to promote more inclusive financial systems and drive change in the crypto space.
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