PSG and Crypto.com Launch AI-Generated NFT Match Posters
Paris Saint-Germain (PSG) FC, the famous French soccer team, has teamed up with cryptocurrency exchange Crypto.com to create a groundbreaking project in the world of non-fungible tokens (NFTs). In collaboration with Crypto.com, PSG has delved into generative artificial intelligence (AI) to produce a collection of NFT match posters. Renowned artist Benjamin Benichou, known for his use of generative AI, is at the forefront of this artistic revolution. Out of 1,970 AI-generated designs, only seven have been selected as NFTs. These unique posters will be featured in seven highly anticipated matches this season.
Soccer and NFT: Revolutionizing Art
The collaboration between PSG and Benjamin Benichou represents a significant shift in the boundaries of art and creativity. PSG’s Chief Brand Officer, Fabien Allègre, emphasized the club’s commitment to exploring new frontiers and redefining the future of sports. The PSG NFT posters are not just digital collectibles but are directly tied to specific match days, enhancing fan engagement. The distribution of these NFTs will occur through airdrops on Crypto.com’s NFT platform.
Exclusive Benefits for Collectors
Collectors who obtain the entire series of NFTs will have the chance to own physical prints of the original artworks used in the poster design process. Additionally, fans can aspire to receive autographed jerseys from PSG players and VIP tickets to the team’s last home game. This partnership between Crypto.com and PSG stems from their sponsorship agreement signed in 2021.
PSG’s Presence in the NFT World
PSG’s venture into the cryptocurrency realm began before their collaboration with Crypto.com. In 2020, the club entered a licensing agreement with Sorare, a major NFT fantasy sports game. Furthermore, Lionel Messi’s transfer to PSG involved the use of cryptocurrency Socios fan tokens, solidifying the club’s position as a pioneer in digital assets.
The Intersection of Art and Technology
Benjamin Benichou, also CEO of Drop, a social e-commerce startup, expressed his excitement about the intersection of an inspiring brand like PSG and the power of artificial intelligence. This partnership opens up new possibilities for artistic expression where art meets technology.
Hot Take: PSG and Crypto.com Revolutionize Fan Engagement with AI-Generated NFTs
The collaboration between PSG and Crypto.com to launch AI-generated NFT match posters represents a monumental step in merging sports, art, and blockchain technology. These NFTs go beyond being digital collectibles by offering fans the potential for physical artwork and exclusive experiences. As sports and cryptocurrency continue to intertwine, PSG’s innovative leap showcases their commitment to pushing boundaries in the ever-evolving landscape of sports and technology.
By
By
By
By
