Introducing the Hoofster: A Crowdsourced and NFT-Enabled Shoe
During Milan Fashion Week, the AVAVAV runway showcased a unique shoe called the Hoofster. This cloven-toed boot, designed in collaboration with Web3 studio OnlyEver, features crowdsourced design decisions and NFT functionality. The Hoofster is connected to an Ethereum NFT through an embedded NFC chip, linking the physical footwear to its digital twin. The digital twin includes a certificate of ownership, design details, and additional benefits that will be revealed in the future.
The Power of Community and Co-Creation
The Hoofster was co-created with the AVAVAV community, allowing members to vote on various aspects of the shoe’s design, including structure, color, materials, and even its name. It can be worn with or without a faux-fur overlay, revealing a black leather option underneath. OnlyEver founder Rocco Bressanin believes that embracing blockchain technology and involving the community in the design process pushes boundaries and challenges traditional norms in the fashion industry.
About OnlyEver and AVAVAV
OnlyEver is a newly launched division of RubensLuciano, an Italian design and production company with a rich history in footwear. With experience working with renowned brands like Versace, Birkenstock, Calvin Klein, and Ivy Park, OnlyEver combines physical production expertise with Web3 capabilities. AVAVAV is known for its unconventional runway shows and recently collaborated with Yume Yume on a sandal called the Finger Flop.
Order Your Own Hoofster
The Hoofster is currently available for presale on the OnlyEver website. Each pair will be made to order to combat overproduction issues in the fashion industry. Priced at €750 (about $795), the Hoofster offers a unique blend of fashion, community involvement, and NFT technology.
Hot Take: Fashion Meets Blockchain with the Hoofster
The Hoofster represents a groundbreaking fusion of fashion and blockchain technology. By incorporating NFT functionality and involving the community in the design process, OnlyEver is challenging traditional norms and embracing the future of fashion. This innovative shoe showcases the potential for co-creation and demonstrates how brands can leverage blockchain to enhance consumer engagement and ownership in the fashion industry.
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