Universal Pictures and Aptos Labs Collaborate on Blockchain-Powered Campaign for “The Exorcist: Believer”
In an effort to continue exploring the potential of web3 technology, Universal Pictures has teamed up with Aptos Labs to launch a blockchain-powered promotional campaign for its latest horror film, “The Exorcist: Believer.” The goal is to create interconnected digital experiences for fans across all platforms.
The campaign offers fans exclusive digital art, behind-the-scenes footage, and augmented reality (AR) filters. Additionally, participants have the chance to win physical prizes. The implementation of Aptos’ Move programming language, originally developed within Meta, allows for the seamless execution of this immersive digital experience.
Aptos Labs and its Crypto Investors
Aptos Labs, co-founded by Mo Shaikh and Avery Ching, has attracted funding from prominent crypto investors like a16z. This financial support ensures that Aptos is equipped to handle the scale and performance required to revolutionize how fans engage with movies.
Hot Take: Universal Pictures Embraces Web3 Technology for Enhanced Fan Engagement
By partnering with Aptos Labs, Universal Pictures demonstrates its commitment to utilizing web3 technology to enhance fan experiences. Through this blockchain-powered campaign, fans of “The Exorcist: Believer” can enjoy exclusive content and potentially win exciting prizes. This innovative approach showcases the potential for blockchain technology in the entertainment industry and sets a precedent for future promotional campaigns.
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