The Trezor Safe 3: A Shift Back to Physical Buttons
Trezor, a leading provider of cryptocurrency hardware wallets, has surprised the community with its latest product, the Trezor Safe 3. Unlike its predecessor, the Trezor Model T, which featured a touchscreen, the new model has returned to physical buttons, reminiscent of the original Trezor Model One.
Trezor’s Strategy to Target a Wider Audience
To commemorate its 10-year anniversary, Trezor has launched three new products. These include the Trezor Safe 3, which supports over 7,000 cryptocurrencies, as well as a version that supports Bitcoin only. Additionally, they introduced the Trezor Keep Metal, designed specifically for protecting recovery seeds.
One community member questioned the decision to bring back physical buttons in the latest model. However, Trezor clarified that there were no issues with the touchscreen on the Model T and explained that the Trezor Safe 3 is an affordable and user-friendly hardware wallet suitable for everyone.
By offering the Trezor Safe 3 at a lower price point of $79 compared to the $219 cost of the Model T, Trezor aims to onboard more users with limited budgets. This strategy is similar to Apple’s approach with the iPhone SE in 2020 when they reintroduced an older design at a more affordable price point.
Hot Take: The Return of Physical Buttons
Trezor’s decision to bring back physical buttons in the Trezor Safe 3 may seem surprising at first, especially after introducing a touchscreen with the Model T. However, this shift could be seen as a response to user feedback and an effort to provide a more affordable option for a wider audience. By reverting to physical buttons, Trezor ensures a familiar user experience while keeping costs lower. This strategy mirrors Apple’s success with the iPhone SE, demonstrating that sometimes going back to basics can be a winning move.
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