Russia’s Largest Telecom Company Launches Advertising Service for Russian Telegram Users
MTS, Russia’s largest telecommunications firm, has announced the launch of an advertising service targeting Russian Telegram users. The service aims to help clients reach specific channels, categories, interests, and geolocation within the Telegram app. However, Telegram denies having any partnership or agreement with MTS.
MTS revealed that the service will allow clients to promote messages, groups, and bots with links within Telegram. It also enables the inclusion of links to external sources in Telegram Ads, which can direct users to external sites and applications.
The telecom company claims that this service can turn Telegram into a reliable performance tool and potentially reach 55 million daily Russian users.
No Partnership or Agreement with Telegram
“They may be accessing Telegram ad platform features via one of the global ad agencies we work with, but we can confirm that no partnership or agreement exists between Telegram and MTS.”
The Details of MTS’ Advertising Service
MTS aims to provide targeted advertising services for Russian operators’ phone numbers. The company emphasizes its ability to target specific audiences based on channels, categories, interests, and geolocation. This service allows advertisers to utilize links inside Telegram to promote messages, groups, bots, and external sources.
With a daily audience potential of 55 million Russians, MTS believes that turning Telegram into a performance tool will enable advertisers to reach a large user base efficiently.
Hot Take: MTS Attempts to Tap into Telegram’s User Base
Russia’s largest telecom company, MTS, is launching an advertising service specifically tailored for Russian users of the popular messaging app Telegram. Although MTS claims this service will allow advertisers to target specific audiences effectively, Telegram denies any partnership or agreement with the telecom firm. MTS aims to leverage Telegram’s extensive user base to provide targeted advertising services, emphasizing its ability to reach millions of daily users. This move by MTS highlights the growing importance of Telegram as a platform for businesses to connect with their target audience in Russia.
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