Incentivizing Positive Engagement: Reddit Phases Out Community Points Program
In an effort to prioritize scalable reward programs, Reddit has made the decision to terminate its blockchain-based Community Points program. Launched in 2020, the program aimed to incentivize positive engagement among users by awarding Community Points to those who actively contributed to specific subreddits. These points, which were stored in Reddit’s Vault, could be spent on exclusive features such as memberships and distinctive badges. The blockchain foundation of the program allowed users to showcase their reputation virtually anywhere online.
Scaling Challenges with Ethereum
Initially utilizing the Ethereum platform for the pilot program, Reddit faced challenges due to high transaction costs and limited bandwidth. To address these issues, Reddit transitioned Community Points to Arbitrum Nova in 2022. Despite these adjustments, scaling the program proved to be an insurmountable challenge for Reddit.
Impact and Reactions
The termination of the Community Points program has had a significant impact on the value of associated tokens such as MOON, BRICK, and DONUT, with a sharp decline of over 60%. Some users reported substantial losses and raised concerns about suspicious transactions conducted before the announcement.
Alternate Reward Systems
Reddit has shifted its focus towards other community incentives like the Moderator Rewards Program and the Contributor Program. The Contributor Program allows eligible users to convert Reddit gold and karma into real cash, providing a new way for users to benefit from their contributions.
Tim Rathschmidt, Reddit’s director of consumer and product communications, emphasized the platform’s commitment to enhancing community governance and empowering contributions. The goal now is to develop simpler and more accessible products that offer similar benefits to the discontinued Community Points program.
Hot Take: Reddit Embraces Change to Enhance Community Rewards
Reddit’s decision to phase out the Community Points program reflects its dedication to improving and evolving its reward systems. By prioritizing scalability and exploring alternate options, such as the Moderator Rewards Program and the Contributor Program, Reddit aims to provide users with new ways to engage and benefit from their participation. While the termination of Community Points may have initially caused a decline in associated token values, this shift represents an opportunity for Reddit to refine its approach and create more accessible and rewarding experiences for its community.
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