Shutterstock Integrates Generative AI Tool to Create Customized AI-Generated Images
Stock image library site Shutterstock has joined the growing trend of image providers using artificial intelligence (AI) to combat unauthorized AI-generated images. The company has integrated a new generative AI tool called Creative AI into its library of over 700 million images. This allows users to create customized AI-generated works that are appropriately licensed.
What is Generative AI?
Generative AI refers to AI models that use prompts to generate or manipulate various forms of media, such as text, images, music, and videos. Popular AI image generators include Midjourney, OpenAI’s Dall-E, and Runway.
Features of Creative AI
Creative AI leverages technology developed by OpenAI and offers several features. These include Magic Brush, which allows image edits through brushing and describing desired changes; variations, which generate alternative versions of stock or AI images; and image expansion, which can broaden the scene as if zooming out.
Tiffany Gilron, Shutterstock’s Director of Product Marketing, stated that these new capabilities enable creators and business leaders to fulfill their creative needs more easily and quickly without prior photo editing experience.
Concerns with AI Image Generators
The use of AI image generators has raised concerns due to unauthorized training on artists’ work and their potential for creating deepfakes and abusive content. However, Shutterstock assures that its AI image generator produces content ready for licensing and compensates contributors for their work.
Rival Image Libraries
Last month, Getty Images launched its own “safe” generative AI tool trained on its extensive library of images. Unlike Shutterstock, Getty Images uses NVIDIA’s Picasso for their tool. Additionally, Canva partnered with Runway to incorporate AI-video generation into its suite of tools.
Hot Take: Shutterstock Empowers Users with Customized AI-Generated Images
Shutterstock’s integration of Creative AI provides users with the ability to generate and customize AI-generated images that are appropriately licensed. This move not only caters to the increasing demand for AI-generated content but also addresses concerns surrounding unauthorized image generation. By offering features like Magic Brush and variations, Shutterstock enables creators and business leaders to fulfill their creative needs more efficiently. The company emphasizes its commitment to compensating contributors and ensuring that AI-generated content is licensed and safe for commercial use. With this integration, Shutterstock aims to empower users without prior photo editing experience to create bespoke content quickly and easily.
Source: Decrypt
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