International Soccer Star Lionel Messi Joins Krü Esports as Co-Owner
International soccer sensation Lionel Messi has made a significant move into the world of esports, joining Krü Esports as a co-owner. The announcement was made by Krü founder and owner, Sergio Leonel Agüero, who shared the news in a video. In the video, Messi himself expresses his excitement about the new venture, saying, “Ok, let’s play.” The video has already garnered over 10 million views in less than four hours.
The Krü Esports’ Instagram page now proudly displays Messi as its co-owner. This move further solidifies the connection between Argentine soccer legends Agüero and Messi through their shared ownership of Krü.
Agüero expressed his delight at having Messi join Krü Esports, calling it an honor to have the best footballer in history and a great friend as part of the organization. He also mentioned that Messi’s involvement will be an inspiration to everyone in the esports scene.
Krü Esports, founded by Agüero in 2020, is currently sponsored by Visa and fields esports teams for popular games like Valorant and Rocket League. It also boasts a lineup of content creators.
Messi’s move into esports follows a trend of soccer stars venturing into this space. Other notable names include David Beckham, Virgil Van Dijk, Casemiro, David De Gea, and Jesse Lingard, who have all been actively involved with or have launched their own esports organizations.
Hot Take: Lionel Messi’s Foray into Esports Signals Growing Influence of Soccer Stars
Lionel Messi’s decision to become a co-owner of Krü Esports underscores the increasing involvement of soccer celebrities in the world of esports. This move not only elevates the profile of Krü but also indicates a broader trend of sports icons leveraging their influence to shape the burgeoning esports landscape. As more high-profile athletes like Messi venture into this domain, it’s clear that esports is becoming an increasingly attractive and viable investment opportunity for those seeking to expand their brand beyond traditional sports.
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