ZEP and NEAR Protocol: An Exciting Partnership for the Metaverse
South Korea’s ZEP, a leading metaverse platform, has recently announced a strategic partnership with NEAR Protocol, a global Layer 1 blockchain platform. This exciting collaboration, unveiled on November 13, 2023, is aimed at streamlining user onboarding and advancing the development of ZEP’s Web3 capabilities. This marks a significant milestone in the evolution of both ZEP and NEAR Protocol.
NEAR Protocol: A Game-Changer in the Blockchain Space
NEAR Protocol has gained recognition for its user-friendly interface and stability comparable to Web2. It has become a frontrunner among Layer 1 blockchains due to its optimized network for large-scale, user-oriented services. This has resulted in substantial growth, with NEAR-based decentralized applications (dApps) achieving top rankings on DappRadar. This growth positions NEAR as a key player in the blockchain domain, offering robust support for various applications.
ZEP: Making Waves in the Metaverse
ZEP, a joint venture between Supercat and NAVER Z’s Zepeto, launched its beta version on November 30, 2021. With 1.3 million monthly active users and 8.3 million cumulative users in 2023, ZEP has successfully captured the attention of both domestic and international markets. Its success in South Korea has set the stage for expansion into Japanese and Southeast Asian markets later this year.
Collaboration: Elevating Web3 Experiences
Mark Mi, Gaming Director of NEAR Protocol, highlighted the significance of this partnership in expanding NEAR’s ecosystem into the metaverse. The collaboration is set to expose NEAR users to diverse content across various domains. By integrating with dApps in content and gaming, NEAR aims to strengthen ZEP’s business growth in the Web3 space.
This partnership is expected to yield a business model that offers various benefits to users by focusing on developing Web3-related features that enhance convenience for both developers and users. ZEP’s partners will be able to issue and distribute diverse Web3-based digital assets, enriching the user experience in the ZEP metaverse.
Hot Take: Expanding Horizons for ZEP and NEAR
This strategic partnership between ZEP and NEAR Protocol signifies an exciting development in the world of blockchain technology and the metaverse. It opens up new opportunities for user experiences in Web3 while paving the way for growth and innovation within these dynamic platforms.
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