The Impact of AI on Identity and Content Creation
The rise of artificial intelligence (AI) has unlocked new possibilities for human expression and content creation. However, it has also brought about challenges, especially with the rise of deep fake fraud.
According to data from Sumsub, deep fake fraud more than doubled from 2022 to the first quarter of 2023 in the United States. Celebrities like Tom Hanks, Jennifer Aniston, and Mr. Beast have all been victims of deep fakes used to sell products.
Addressing these issues, a California-based studio recently launched Hollo.AI, a platform that allows users to claim their AI-identity or “persona” and create a personalized chatbot to monetize and verify their AI work.
“The registry serves as a public registry ledger that offers AI identities, once verified by Hollo.AI, to be logged on the blockchain for all to see.”
Verified creators receive a blue check mark that gives them control over their identity’s use and enables them to earn revenue through licensing.
“They monitor and alert users of unauthorized uses of their digital personas, helping to prevent the spread and impact of deep fakes.”
Hollo.AI also aims to assist users in resolving fraud cases involving unauthorized use of their digital personas.
Empowerment in this area is crucial as digital identities can be easily replicated and misappropriated for unauthorized use.
Moving Towards Transparency
Hollo.AI’s platform creates an AI “digital twin” that continues learning based on the user’s social links provided to create a more accurate digital identity. This effort aligns with other institutions and platforms’ initiatives to address transparency and ethical use of AI.
YouTube has updated its community guidelines to include more AI transparency measures, while the entertainment industry union SAG-AFTRA is negotiating final terms with major Hollywood studios over the use of AI-generated “digital twins” for its actors.
Hot Take: Protecting Digital Identities in the Age of AI
The rise of AI has revolutionized content creation but has also given rise to deep fake fraud. Platforms like Hollo.AI are working towards empowering creators by providing tools for identity verification and protection. As technology continues to advance, safeguarding digital identities will become increasingly important in preventing unauthorized use and maintaining ethical standards in content creation.