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Attracting Newcomers to Web3: Tech CEO Warns Against Turning It into a Money-Driven Scheme for Brands

Attracting Newcomers to Web3: Tech CEO Warns Against Turning It into a Money-Driven Scheme for Brands

The Future of Blockchain and Web3: A Fresh Perspective

In a recent interview, Amy Peck, CEO of tech-focused consulting firm EndeavourXR, emphasized the need for the crypto industry to shift its focus towards building blockchain-based solutions that can benefit everyone. According to Peck, the current trend of using Web3 and nonfungible tokens (NFTs) as a means for brands to make money is not a sustainable approach.

Peck believes that the crypto industry has the potential to create something truly innovative and inclusive, rather than just another avenue for creating millionaires. She suggests that builders should prioritize on-chain proof of identity, data ownership, connecting blockchain assets to the real world, and participating in the creator economy to maximize the value of Web3.

While acknowledging that big brands may not fully transition to Web3 in the near future, Peck sees potential in a “Web2.5 center lane” that these firms can utilize. She emphasizes the importance of providing consumers with more control and ownership over their data, particularly in an era where devices are collecting biometric data at an unprecedented level.

Regarding cryptocurrency exchange-traded funds (ETFs), Peck recognizes the growing interest from Wall Street but remains cautious about potential attempts to manipulate and conform the industry to fit existing financial mechanisms.

Hot Take: Rethinking Web3 for a More Inclusive Future

In conclusion, it’s clear that Amy Peck’s vision for the future of blockchain and Web3 is centered around inclusivity and innovation. By prioritizing solutions that benefit everyone and emphasize data ownership, Peck hopes to steer the crypto industry away from being merely a playground for big brands and millionaires. As we navigate this evolving landscape, her perspective serves as a reminder of the potential for blockchain technology to create meaningful change for all stakeholders involved.

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Attracting Newcomers to Web3: Tech CEO Warns Against Turning It into a Money-Driven Scheme for Brands