Adicoin Deception at Web Summit
At the Web Summit in Lisbon, a fake DJ advertised the launch of a non-existent Adidas’ new Adicoin coin, creating a stir among attendees.
Adicoin: An Imaginary Cryptocurrency
Supposedly aimed at assisting workers in Adidas factories, Adicoin was presented as a token to be mined while employees displayed their work process. The coins could only be utilized in the virtual world of Adiverse. Despite the claims made during the presentation, Adidas never announced the launch of this token, indicating it never truly existed.
Imposter DJ and Public Deception
An individual impersonating DJ Marshmello gave the presentation, refusing to reveal their real identity by concealing their face. The real Marshmello later clarified that the imposter was not him, sparking public outrage and confusion.
The Aftermath: Apologies and Controversies
The Yes Men, an activist organization, issued an apology for the incident, aiming to draw attention to the situation of factory workers. Additionally, the Web Summit was embroiled in another controversy, leading to the resignation of its director general due to comments made regarding the Israel-Hamas war.
Hot Take: Implications of Fake Cryptocurrency Tactics
The deceptive presentation of Adicoin at the Web Summit demonstrates the potential for misinformation and the consequences of promoting non-existent cryptocurrencies. This incident raises concerns about the credibility of cryptocurrency launches and emphasizes the importance of verifying such claims before investing or participating.
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