Floki and TokenFi Announce Marketing Collaboration with Cricket Teams
In a press release shared with crypto.news on Nov. 20, Floki and TokenFi revealed their new marketing partnership with two prominent cricket teams, the Manipal Tigers and the Bhilwara Kings. The goal of this collaboration is to introduce the two tokens to a global audience of more than 700 million cricket fans.
Leading Sponsorship Role
As part of the marketing initiative, Floki will act as both a back-of-shirt and leading upper-arm sponsor for the Manipal Tigers, while TokenFi, the tokenization platform from Floki, will take on the same roles for the Bhilwara Kings. This collaboration also grants Floki and TokenFi various marketing rights, including social media promotions, exclusive signed merchandise opportunities, and coverage at the upcoming Legends League Cricket event in India.
The two tokens will also be prominently displayed when the Bhilwara Kings face off against the Manipal Tigers in what is being dubbed as the first “clash of the tokens” style event on Nov. 24.
A Response to Controversy
This strategic partnership comes in the wake of controversy surrounding TokenFi’s delisting from the Bitget exchange due to concerns about manipulation. Responding to the allegations, Floki stated that the delisting was a result of a violation of the requirement for CEXs to be listed within seven days after launch. Despite the allegations, both Floki and TokenFi are making strides in raising awareness and generating positive price rallies.
Hot Take: Floki and TokenFi Expand Reach with Cricket Team Sponsorship
The promotional collaboration between Floki, TokenFi, and two prominent cricket teams marks a significant step in expanding the reach of these tokens to a massive global audience. By leveraging the popularity of cricket and securing sponsorship roles, the two tokens are positioning themselves to gain significant visibility and exposure within the sports community. Furthermore, by addressing concerns about manipulation and actively working towards positive developments, Floki and TokenFi are demonstrating their commitment to growth and advancement in the crypto space.
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