Animoca Brands and Ubisoft Partnership
Animoca Brands, a metaverse and gaming venture capital firm, has joined forces with Ubisoft’s Strategic Innovation Lab. Their collaboration aims to boost web3 initiatives on Mocaverse, the marquee membership project created by Animoca Brands.
The Collaboration
In a November 21 blog, Animoca Brands confirmed its partnership with Ubisoft’s Strategic Innovations Labs. This is intended to support its web3 initiatives on Mocaverse. This partnership came after Ubisoft sealed another deal with the Sandbox.
Background Information
Animoca Brands, founded in 2014, is a Hong Kong-based venture capital company known for developing and publishing a wide range of games. Ubisoft, on the other hand, is a French video game publisher. Their Strategic Innovation Lab analyzes emerging trends to identify innovative opportunities and develop prototypes and pilot projects in new areas.
The Partnership Benefits
Under the integration with Ubisoft, Animoca Brands is aiming to leverage its technology capabilities to strengthen web3 initiatives in Mocaverse. Mocaverse is an NFT project aimed at building an interoperable metaverse experience layer across Animoca Brands’ network.
Expansion and Collaboration
The partnership will see Champions Tactics Grimoria Chronicles integrated into Mocaverse’s Web3 Frequent Player Program. This is one of the anchor activations that will be part of Mocaverse’s efforts to support online gaming users. Animoca Brands Executive Chairman Yat Siu expressed excitement about the partnership, emphasizing that the company is dedicated to onboarding users to web3 through gaming, culture, and entertainment.
Hot Take: Impact of Collaboration between Animoca Brands and Ubisoft
The collaboration between Animoca Brands and Ubisoft’s Strategic Innovation Lab signals growth and innovation in the ever-evolving world of web3. By tapping into Mocaverse’s program and incentives, the partnership aims to drive awareness and facilitate user onboarding. This will undoubtedly contribute to the transformation of the gaming and metaverse landscape, unlocking new possibilities and experiences for users and gamers alike.
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