Pudgy Penguins Launches Exclusive “Influencer Box” on Walmart.com for Cyber Monday
Pudgy Penguins, an NFT collection that has gained value and popularity during the bear market, has released an exclusive “influencer box” of toys and collectibles. The box is available only on Walmart.com for Cyber Monday.
The Pudgy Penguins White Celebrity Box, as described on the Walmart website, includes a 12-inch plush toy, an action figure, a smaller clip-on plush, an igloo toy, and a certificate for a free NFT on the Pudgy World gaming platform.
Walmart is selling the “influencer box bundle” for $25 on Cyber Monday, which is half off the list price. The plush toys are typically sold individually for $20 to $25 each.
Pudgy Penguins’ Collaboration with Walmart
In September, Pudgy Penguins partnered with Walmart to launch its plush toy line. The cartoonish toys were stocked in over 2,000 Walmart stores across the United States. Walmart U.S. VP Brittany Smith stated in a press release that the collaboration aims to bridge the gap between physical and digital play for children.
The Journey of Pudgy Penguins
Pudgy Penguins started as an Ethereum profile picture (PFP) project in 2021 during the rise of NFTs. However, by early 2022, the project faced disarray and demands for new leadership. Eventually, the owners sold the intellectual property rights to entrepreneur Luca Netz for $2.5 million.
Under Netz’s leadership, Pudgy Penguins has grown significantly, amassing over a million Instagram followers and expanding its product offerings with toy lines and other merchandise. The project also secured $9 million in funding earlier this year to support its expansion plans.
Pudgy Penguins’ Remarkable Growth
Pudgy Penguins recently achieved an all-time high starting price of over $13,000 worth of ETH for its NFTs. This represents a sevenfold increase in value since Netz took over in April 2022. Notably, Pudgy Penguins stands out as one of the few NFT projects that has seen substantial growth in USD value despite the market downturn in May 2022.
Hot Take: Pudgy Penguins Continues to Thrive Amidst Market Challenges
Pudgy Penguins has defied market expectations by not only maintaining its value but also expanding its reach and product offerings. The collaboration with Walmart, including the exclusive “influencer box” release, demonstrates the project’s ability to tap into mainstream audiences and bridge physical and digital play experiences. With its remarkable growth and resilience, Pudgy Penguins is solidifying its position as a successful NFT collection.
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