VALR Appoints Ben Caselin as CMO
Africa’s leading crypto exchange, VALR, has announced the appointment of Ben Caselin as its Chief Marketing Officer (CMO). The exchange aims to achieve global adoption through this strategic move.
VALR, which was established in 2018 and has become one of the continent’s top crypto exchanges, is expanding its operations. To support this growth, they have chosen Ben Caselin, a seasoned executive with experience in prominent exchanges based in Hong Kong and the UAE, as their CMO.
Caselin is known for his expertise in the industry and regularly speaks at global conferences. His insights are also published in various media outlets. Farzam Ehsani, the co-founder and CEO of VALR, praised Caselin’s appointment, highlighting his commitment to advancing Bitcoin adoption in emerging markets.
“VALR is thrilled to welcome Ben Caselin as our CMO. Ben’s extensive experience in driving growth, coupled with his dedication to advancing the adoption of Bitcoin in emerging markets, aligns perfectly with VALR’s mission to contribute to the creation of a financial system that underscores the oneness of humanity.”
Ben Caselin expressed his excitement about joining VALR and emphasized the company’s values-driven approach. He believes that VALR’s innovative trading pairs, expert technology team, visionary leadership, and exceptional API trading environment position it to become a major global player in the crypto industry.
Strategic Partnerships and Regulatory Approvals
VALR has processed over $10 billion worth of trading volume and serves more than 900 corporate and institutional clients. Additionally, it has over 500k active retail customers while maintaining robust security and performance protocols.
The exchange is supported by Coinbase Ventures, Pantera Capital, and Avon Ventures. It has also obtained regulatory approvals to conduct crypto operations in Europe. Furthermore, VALR is actively pursuing operational licenses in Mauritius and Dubai, with initial approvals from the Dubai Virtual Assets Regulatory Authority (VARA) in progress.
To solidify its position as an innovative player in the crypto space, VALR has launched perpetual trading features. It is the first exchange to offer Bitcoin and USDT perpetual futures paired with the South African rand (ZAR). This move allows users to engage in ZAR-denominated trades and further enhances VALR’s market position.
Hot Take: VALR Welcomes Ben Caselin as CMO
VALR, Africa’s leading crypto exchange, has appointed Ben Caselin as its Chief Marketing Officer (CMO). Caselin’s extensive experience and dedication to advancing Bitcoin adoption align perfectly with VALR’s mission to contribute to a unified financial system. With innovative offerings and a strong team, VALR is well-positioned for global success. The exchange has processed billions of dollars in trading volume and serves a large customer base. Backed by reputable investors and obtaining regulatory approvals, VALR continues to expand its operations. The launch of perpetual trading features solidifies its position as an innovative player in the crypto industry. Overall, this appointment strengthens VALR’s commitment to global adoption and growth.
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