Partnership Accelerates Web3 Loyalty Across LATAM
Moonbeam Network, DUX, and Grupo RÃO have partnered to launch a novel Web3 Loyalty Program. This initiative aims to strengthen the ties between consumers and brands across Brazil. As more than 90% of brands currently employ some form of loyalty program, it has become increasingly important to customize rewards and incentives to better understand consumer behavior. Consumers want their preferred brands to demonstrate care for individual users. By leveraging Web3 technology, brands can more meaningfully connect with consumers. In line with this partnership, Grupo RÃO will implement DUX smart wallet technology to unlock novel methods of customer engagement for its ~1 million users.
Revamped Benefits Program
Grupo RÃO will roll out a revamped benefits program, which integrates various brands on Rao’s ecosystem, partners, and offers a better experience for all clients and franchisees. The goal is to increase community engagement with brands and their offerings. Additionally, customers can expect new consumer experiences with the possibility of winning or purchasing physical and digital items, as well as ongoing perks like discounts, products, services, vouchers, and rewards.
Moving Forward with Web3 Loyalty
Moonbeam, DUX, and Grupo RÃO plan to continuously enhance the loyalty program by adding further incentives, rewards, and gamification models. This partnership aims to foster a strong blockchain community and streamline Web3 adoption in Brazil, a country at the forefront of Web3 technology.
Hot Take: Web3 Loyalty Programs Reinvent Customer Engagement
Web3 loyalty programs are revolutionizing customer engagement by providing customized rewards, exclusive access, and a deeper connection between consumers and brands. Moonbeam Network, DUX, and Grupo RÃO are leading the way with their partnership in Brazil, one of the most Web3-forward countries. By leveraging Web3 technology, brands can create true connections with their customers and demonstrate care for individual users. This innovative approach to loyalty programs reflects the changing landscape of consumer expectations and the need for brands to continuously adapt to maintain and strengthen customer loyalty.
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