Innovative Partnership to Revolutionize User Engagement Tracking and Analysis
In the ever-evolving digital landscape, data plays a crucial role in marketing strategies. AppsFlyer, a leading mobile measurement and attribution company, has joined forces with Spindl, a Web 3-native marketing analytics platform, to transform the way marketers track and analyze user engagement. By combining mobile app data with on-chain Web 3 metrics, this collaboration aims to revolutionize the industry.
The Birth of Spindl and Its Vision
Spindl founder Antonio García Martínez, known for his New York Times bestseller Chaos Monkeys, realized the inefficiencies of the existing data-ingestion process while working at a Web 2 attribution platform two years ago. Inspired by the potential of blockchain technology as a shared marketing database, he founded Spindl. The idea was to leverage the power of blockchain to streamline and consolidate marketing data from various sources.
Bridging the Gap Between Web 2 and Web 3
Over the past year, Spindl has been focused on building a Web 3-native version of attribution and analytics technology. However, it encountered significant challenges in mobile marketing due to the complexities of tracking user behavior across different platforms. To overcome these obstacles, Spindl partnered with AppsFlyer, a major player in mobile measurement and attribution with extensive experience and funding.
Seamless Integration for Comprehensive Data Analysis
The key feature of this partnership is the two-way integration between AppsFlyer and Spindl. This integration allows developers and marketers to access both mobile in-app data and on-chain Web 3 metrics. In industries like gaming, where actions occur on and off-chain, having comprehensive data is crucial for understanding user behavior and revenue. Privacy is also a priority, with a focus on protecting customer data and minimizing its movement.
A Major Step Towards Web 3 Maturity
This collaboration between AppsFlyer and Spindl represents a significant milestone for the industry. It brings together the vast amount of mobile usage data and native blockchain data in an orderly and usable way. This integration signals the maturity of Web 3 and its potential to revolutionize marketing analytics.
Accessing the Partnership
AppsFlyer customers can now integrate with Spindl through the AppsFlyer Partner Marketplace. This partnership opens up new possibilities for marketers to track and analyze user engagement using comprehensive data from both mobile apps and on-chain metrics.
Hot Take: A Game-Changing Collaboration for Enhanced User Engagement Tracking
The partnership between AppsFlyer and Spindl is set to redefine how marketers track and analyze user engagement. By combining mobile app data with on-chain Web 3 metrics, this collaboration offers a comprehensive view of user behavior and revenue. It bridges the gap between Web 2 and Web 3, bringing together two powerful platforms to streamline marketing analytics. With a focus on privacy and data protection, this integration represents a major step towards the maturity of Web 3. Marketers can now access this innovative partnership through the AppsFlyer Partner Marketplace, unlocking new possibilities for enhanced user engagement tracking.
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