Animoca Brands Raises $31.88 Million for Mocaverse Metaverse Initiative
Hong Kong-based crypto gaming firm Animoca Brands has secured an impressive $31.88 million in funding to support the growth of its ambitious metaverse project called Mocaverse. This includes a recent $11.88 million investment from notable backers like Dapper Labs, Polygon Ventures, and Foresight Ventures.
Keypoints
- The total funding raised for Mocaverse is now $31.88 million, with an additional $11.88 million recently secured
- Mocaverse aims to enhance Web3 culture and entertainment through digital identities and loyalty points
- The ecosystem will initially include over 400 companies from Animoca’s portfolio, with plans for expansion
- A partnership with blockchain game Pixels has already been formed to integrate rewards and exclusives into the platform
- More than 41,000 Moca IDs have been created for access to the metaverse and loyalty program
Mocaverse is described by Animoca as a foundational element of Web3 culture and entertainment. It aims to empower users by offering an open and permissionless layer that enhances engagement, growth, and rewards across various blockchain-based games, apps, and platforms.
The heart of this ecosystem lies in the web3 Frequent Player Program and the introduction of loyalty points known as Realm Points. Through a Moca ID digital identity, users can seamlessly engage with Animoca’s portfolio of over 400 companies and earn Realm Points for their participation. These points can then be exchanged for real-world rewards and exclusives.
A recent integration with the popular blockchain game Pixels demonstrates the potential of connecting platforms through Mocaverse. Pixels users can now access special pets, avatars, and boosts by linking their account to Mocaverse and participating in collaborative quests.
With over 41,000 Moca IDs already claimed, it’s clear that users are excited about the prospect of interoperable loyalty perks that go beyond individual walled gardens in the blockchain gaming space. As Mocaverse gradually decentralizes its loyalty and identity structures, it aims to drive adoption across hundreds of Web3 apps and attract the next generation of users.
“We’re creating an ecosystem where users can easily onboard into Web3, establish their identities, build reputation, and be rewarded for their participation,” said Yat Siu, co-founder and executive chairman of Animoca. “It’s a completely new way of thinking about how we interact in virtual worlds.”
The additional funding will support further collaborations like Pixels and expand the digital identity and loyalty offerings of Mocaverse. With gaming expertise from partners like Dapper Labs and blockchain infrastructure support from Polygon, Animoca aims to scale Mocaverse to achieve its ambitious goals.
Hot Take: Animoca’s Mocaverse Poised to Redefine Community Loyalty in Web3
Animoca Brands’ impressive funding success for its Mocaverse metaverse project highlights the growing interest in Web3 culture and entertainment. By offering interoperable loyalty perks and a seamless user experience across various blockchain-based platforms, Mocaverse has the potential to redefine community loyalty in the open metaverse.
The integration with Pixels demonstrates the platform’s ability to connect with popular games and provide additional rewards for users. With over 41,000 Moca IDs already created, it’s clear that there is strong demand for these types of experiences.
If Animoca can continue to attract partners and expand its ecosystem while maintaining its commitment to decentralization, Mocaverse could become a powerful force in Web3. The future of virtual worlds and community engagement is evolving, and Mocaverse aims to lead the way.
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