Google Implements New Policy for Cryptocurrency Coin Trusts
Starting on Jan. 29, 2024, advertisers of cryptocurrency coin trusts targeting the U.S. market will be required to meet specific requirements set by Google. Advertisers must obtain a certificate from Google before they can promote their offerings to the public.
Understanding Cryptocurrency Coin Trusts
Cryptocurrency coin trusts are financial products that allow investors to trade shares in trusts holding digital currency. While Google has not provided a detailed list of requirements, advertisers must still comply with relevant local regulations.
Global Policy with Consequences
Google expects all advertisers to abide by local laws in the areas they target. Failure to comply with the new policy will result in a warning issued seven days before account suspension. Instead of immediate suspension, Google aims to provide advertisers with a grace period for correction.
Obtaining Certification and Restrictions
To learn more about obtaining the required certificate and the restrictions imposed on financial products, advertisers are encouraged to visit Google’s ads policy help page on its website. This page includes country-specific requirements that advertisers must fulfill before promoting crypto-related products.
Previous History of Restrictions
Google has been implementing limitations on crypto advertising since 2018, demonstrating a continued effort to ensure compliance with its policies.
Hot Take: Google’s New Policy for Cryptocurrency Coin Trusts
Google’s introduction of a new policy for cryptocurrency coin trusts reflects the company’s commitment to regulating and ensuring compliance within the crypto advertising space. By requiring advertisers to obtain certification and follow local regulations, Google aims to create a safer environment for users interested in crypto investments. This move highlights Google’s proactive approach to protecting its users while acknowledging the potential benefits and risks associated with cryptocurrencies.
By
By
By
By
By