Google Allows Crypto Trust Advertisements in Late January
Starting from late January 2024, Google will permit advertising related to crypto trusts. This announcement comes at the same time as the expected approval of spot Bitcoin exchange-traded funds (ETFs) in the United States.
Google states that advertisers must comply with local laws and obtain the necessary licenses from local authorities to run these ads. However, this is not the first time that crypto-related ads have appeared on Google. The tech giant already supports advertising for certain crypto offerings, such as NFT games, hardware wallets, and software wallets.
Anticipation Builds for Spot Bitcoin ETF Approvals
Coincidentally, Google’s policy update arrives just before the potential approval date for spot Bitcoin ETFs in the US. Bloomberg ETF analysts predict that the approvals will come by January 10th.
Okay. This delay on @hashdex all but confirms for me that this was likely a move to line every applicant up for potential approval by the Jan 10, 2024 deadline. https://t.co/ZKmVSOQExk
— James Seyffart (@JSeyffart) November 28, 2023
A recent Reuters report revealed that the US Securities and Exchange Commission (SEC) is in talks with asset managers to discuss the technical details of US exchanges listing the shares of spot Bitcoin ETFs.
Hot Take: Opportunities Expand for Crypto Advertisers and Investors
The approval of crypto trust advertisements by Google signifies an expanding acceptance of cryptocurrencies in the mainstream advertising space. As more companies advertise their crypto offerings, the potential for increased investor interest and adoption grows. Simultaneously, the anticipated approvals of spot Bitcoin ETFs in the US present a significant milestone for the crypto market, opening doors for broader accessibility and attracting institutional investors. These developments align with the ongoing mainstream recognition of cryptocurrencies, solidifying their position as a legitimate asset class. With Google’s endorsement and the potential ETF approvals, the crypto market is poised for further growth and increased exposure to a wider audience.
By
By
By
By
By