FIFA Announces Partnership with Modex for Digital Collectibles
FIFA has partnered with tech firm Modex to launch a new digital collectible collection called ‘FIFA+ Collect.’ The first drop of 100 digital collectibles will be available on December 15 and will offer the chance to secure FIFA World Cup 26 final tickets. More collectibles will be launched during the FIFA Club World Cup in Saudi Arabia. This time, FIFA will use the Polygon network to mint its non-fungible tokens (NFTs). The NFTs will also be available on the OpenSea marketplace. FIFA Chief Business Officer Romy Gai said that FIFA+ Collect has been immensely popular and that the association has plans for future digital collectibles.
FIFA’s Goal: Connecting Football Fans Through Digital Collectibles
FIFA created the FIFA+ Collect platform to make digital collectibles accessible to all football fans. The platform aims to provide an affordable and inclusive marketplace for digital collectibles, allowing fans to engage with the game and own a part of the World Cup. FIFA recognizes that football fandom is changing and fans are seeking new and exciting ways to connect with the sport. In addition to the FIFA World Cup, FIFA+ Collect also offers digital collectibles featuring memorable moments in FIFA Women’s World Cup history. While there is currently no secondary marketplace, one is expected to open soon.
Hot Take: FIFA Expands into NFT Market
FIFA’s collaboration with Modex marks its entry into the world of non-fungible tokens (NFTs) and digital collectibles. By leveraging blockchain technology, FIFA aims to provide football fans with a unique and innovative way to connect with the sport while contributing to the growth of the digital collectibles market. With the launch of FIFA+ Collect, fans worldwide have the opportunity to own a piece of football history and participate in the excitement of major tournaments like the FIFA Club World Cup and FIFA World Cup. As the popularity of NFTs continues to rise, this move by FIFA demonstrates its commitment to embracing new technologies and engaging with its global fan base.
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