Crypto Gaming Company Immutable Introduces Gas Fee Sponsorship Feature
Crypto gaming company Immutable has announced a new feature on its upcoming Immutable zkEVM network that allows game developers to sponsor transaction fees for players. The feature will be available for games built on the Immutable zkEVM, an Ethereum scaling network focused on gaming. By enabling this feature, players can avoid transaction fees, making it more affordable for them to try out new games and potentially increasing blockchain gaming adoption.
Removing Barriers to Mainstream Gamers
Immutable Product Marketing Lead Michael Powell stated that gas fees are a norm in the blockchain space that mainstream players won’t accept. To appeal to all gamers, Web3 games need to provide a familiar and streamlined user experience, making blockchain components effortless and native.
Avoiding Gas Fees with Immutable Passport
Players who use the upcoming universal gamer profile system, Immutable Passport, will be able to avoid gas fees for games sponsored by their developers. When the zkEVM mainnet launches next year, Immutable will sponsor gas fees for all games for a limited time. Game studios can make their games gas-free by depositing funds into a special smart contract wallet.
A Monetization Model for Studios
The goal of Immutable zkEVM and Passport is to abstract gas fees from players and encourage studios to treat gas costs as infrastructure expenses. This approach aims to facilitate smoother onboarding and higher transaction conversion rates. Over 200 games have committed to building within Immutable’s ecosystem.
Hot Take: Lowering Transaction Costs to Drive Blockchain Gaming Adoption
Immutable’s introduction of the gas fee sponsorship feature on its zkEVM network is a significant step towards lowering transaction costs and removing barriers for mainstream gamers. By allowing game developers to sponsor transaction fees, players can enjoy a more affordable and seamless gaming experience. This move has the potential to drive broader adoption of blockchain gaming, making it more accessible to a wider audience. With over 200 games committed to the Immutable ecosystem, the future looks promising for the intersection of crypto and gaming.
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